Topica, PayPal Launch
Payment Service for Newsletters
[May 22, 2002 - 4:00pm CST] Email
newsletter publishers who are Topica clients will be able to incorporate
PayPal's "Buy It" service into their newsletters in
order to permit readers to buy products or services without having
to go to a Web site under a new joint promotion announced Tuesday.
CMGI Proposes Engage Buyout
[May 21, 2002 - 1:00pm CST] Internet
investor CMGI announced today its Board of Directors has approved
a proposal to acquire all of the outstanding publicly held shares
of Engage, Inc.
Senate Panel OKs Anti-Spam
Bill; Floor Vote Next
[May 20, 2002 - 10:00am CST] The
Senate Commerce Committee voted unanimously Friday to send to
the Senate a bill giving the Federal Trade Commission authority
to fine spammers up to $10 per email.
L90 Reports $52.6 Million
Net Loss for Fiscal 2001
[May 17, 2002 - 2:00pm CST] Although
direct and online marketer L90 reported it closed its 2001 operating
year with a net loss of $52.6 million on revenue of $27.6 million,
CEO Mitchell Cannold said the firm's "finances are strong,"
with $50 million cash on hand.
MAPS Legal Staff Resigns
[May 16, 2002 - 10:00am CST] The
two staff attorneys for spam-fighter MailAbuse Prevention Systems
LLC have resigned, without explaining why in public.
Email Success Links Frequency
(Less) and Relevance (More)
[May 15, 2002 - 1:00pm CST] Getting
permission to send commercial email isn't enough to get your emails
opened, according to a new study of email recipients by Denver-based
email-marketing consultant Quris.
Terra Lycos Launches Paid
[May 14, 2002 - 1:00pm CST] Terra
Lycos (NASDAQ: TRLY) said today it will launch Lycos Mail Plus,
a new ad-free email service with expanded storage capacity for
an annual fee of $19.95.
Dynamic Logic Launches
Email Research Tool
[May 13, 2002 - 11:00am CST] Marketing
research company Dynamic Logic today announced the introduction
of AdIndex Email, a research tool email advertisers can use to
measure email-marketing campaign effects on consumer perceptions
of their brands.
INT Media Reports Revenue,
Net Loss Down for Q1 2002
[May 10, 2002 - 1:00pm CST] INT Media
Inc. reported this week that first-quarter revenue was $8.7 million,
down from $12 million the same quarter of 2001.
Anti-Spam Tactics: Remove
'Spam' Addresses; Clean List Often
[May 9, 2002 - 11:00am CST] To avoid
being blacklisted by ISPs or anti-spam organizations, panelists
at the net.marketing conference here suggested deleting any email
address with 'spam' in it and cleaning lists often.
ExactTarget Launches FranchiseConnect
[May 8, 2002 - 2:00pm CST] Email-marketing
software designer ExactTarget said today it has launched FranchiseConnect,
a Web-based software program designed to help franchise systems
connect with their local franchisees using email marketing.